Netflix wanted to showcase their December titles by creating a pop up in a popular Los Angeles mall. The goal of this event was to create buzz and social media presence to boost featured titles streaming consumption.

In order to achieve these goals this event was produced from the ground up in an empty store space and made open to the public for 25 days in December.

Release titles were built out as several interactive and instagrammable/photographable and immersive moments complete with sound and small surprises.

Over the period of time we hosted over 68,000 guests who enjoyed such experiences as a video floor that reacted where guests stepped, holiday portrait space, a wishing tree, as well as displays and walkthroughs from various films.

Guest Count: 68,431
Venue: The Grove West Hollywood